11. SURVEYS

 DEFINITION: surveys are primary research tools that provide data as part of your overall research strategies. Survey research is critical to getting the answers you need to make informed decisions about everything from product development to marketing campaigns. 

    Understanding more about survey research will help you create effective surveys that yield valuable primary research data.

CHARACTERISTICS: 




MAIN USES:

- To obtain information from program staff.
- To manage or clientele in a particular location as part of a case study or series of case studies.
- To identify suitable recommendations regarding deficiencies revealed by an audit.


ADVANTAGES AND DISADVANTAGES:

✅Easy to do
✅Cost-effective
✅Gather data from a large sample.
✅Collect quantitative and qualitative data


❌Accuracy
❌Non-responses
❌Interpretation differences

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