9. QUALITATIVE RESEARCH

 DEFINITION: a type of research that explores and provides deeper insights into real-world problems. Instead of collecting numerical data points or intervene or introduce treatments just like in quantitative research, qualitative research helps generate hypotheses as well as further investigate and understand quantitative data. 

    Qualitative research gathers participants' experiences, perceptions, and behavior. It answers the hows and whys instead of how many or how much. It could be structured as a stand-alone study, purely relying on qualitative data or it could be part of mixed-methods research that combines qualitative and quantitative data.

CHARACTERISTICS: 

  • - Natural environment (natural setting).
  • - Researcher as a key instrument (researcher as key instrument).
  • - Multiple sources of data.
  • - Inductive data analysis.
  • - The meaning of the participants (participant's meaning).
  • - Design that develops (emergent design).

MAIN USES:




ADVANTAGES AND DISADVANTAGES:






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